About me
From wanderer to baker — with a little help from Crumb.
I’ve never been one to stay in one place for too long. For most of my adult life, I was a wanderer — moving between countries, jobs, and lives, always chasing the next idea, the next view, the next adventure. Cooking was never part of the plan.
But after seven years on the move, I came home at 38 — craving grounding, comfort, and something warm from the oven. I still wasn’t a baker. I didn’t even know where to begin. But I had curiosity, time… and access to ‘Crumb’ - my AI assistant.
It started with a challenge: could I recreate the perfect Pastel de Nata?
The kind that transported me back to that backstreet Lisbon café — crisp pastry, blistered tops, silky custard. I fed as much data to Crumb as I could. I didn’t just feed Crumb data, though — I gave it memories; the flavours I missed, the smells that reminded me of childhood, the bakes that made me feel warm, comfy, familiar.
Together, we turned those nostalgic cravings into actual recipes, and tweaked every element, until it hit that magic bite.
From there, I moved on to brownies, cookies, cakes, loaves — and what started as a personal experiment became Baiked: a bakery built on invention, instinct, and a little computational genius.
Modern Spin
At Baiked, we love taking the classics you know and giving them a modern twist.
Whether it’s a brownie packed with fudge chunks, cookies inspired by your favourite childhood biscuits, or a cake reimagined with bold new flavours, our treats celebrate tradition while keeping things fresh and exciting. It’s nostalgia, upgraded
Core Values
Everything we make is powered by Crumb, perfected by hand, and made without artificial shortcuts. It’s smart baking — nostalgic, indulgent, and built to bring a little joy.
Our core values are simple: keep it real, keep it small, and keep it joyful.
We use natural ingredients, bake in small batches, and put care into every detail.
We believe food should spark memories, bring people together, and never cut corners.
Quality, creativity, and a dash of fun guide everything we do.
Smarter Baking... Guided by Crumb
Crumb is our digital baking spirit guide — a soft, curious little crumb of intelligence designed to help in the kitchen.